Malaysia Airlines wins the 2009 World's Best Cabin Staff Award

Malaysia Airlines has been named winner of the 2009 World's Best Cabin Staff award, in another closely fought contest during the World Airline Survey

"This is a quite remarkable achievement by Malaysia Airlines" said Edward Plaisted, CEO of Skytrax, "because it is the 6th time in the past decade that this prestigious accolade has been won by the airline. This is the world's largest and most respected Award to recognise Cabin Staff Service Excellence, and is a clear benchmark for the highest quality of staff onboard service".

"The SKYTRAX Cabin Staff survey is based around asking customers to nominate their favourite airline based upon the complete quality of their onboard experience. This is more than just serving meals or tending to customer needs, since the survey assesses the all important soft-service elements of an average passenger experience. The friendliness, enthusiasm and sincerity of staff service are clear differentiators when we examine airline performance. Consistency of service remains another critical feature, since it is this which drives future purchase and loyalty decisions amongst customers" said Plaisted.

Airline of the Year 2010
	1	to be announced
	2	to be announced
	3	to be announced
© 2010 Copyright Skytrax (All rights reserved)

Malaysia Airlines CEO, Idris Jala, was delighted and proud of his cabin crew, stating that "they have showcased Malaysian hospitality at its best, treating our customers as valued guests in our own home".

Asiana Airlines (the 2008 winner) maintained a very strong performance taking runner up spot this year, with Thai Airways moving up into 3rd place, with Singapore Airlines in 4th and Cathay Pacific Airways in 5th position.

WORLD'S BEST CABIN STAFF 2009
Rank	Airline	2008
1	Malaysia Airlines	2
2	Asiana Airlines	1
3	Thai Airways	4
4	Singapore Airlines	3
5	Cathay Pacific	8
© Skytrax
Publication allowed with prior consent of Skytrax

Regional Cabin Staff Award details

Survey respondents nominated airlines in the 2009 Best Cabin Staff Awards, based upon a wide variety of Service Quality attributes for cabin staff, including:

:: Assistance during boarding
:: Welcoming passengers
:: Applying safety procedures
:: Food & Beverage service efficiency
:: Answering call bell
:: Staff language skills
:: Problem solving ability
:: Discipline among staff
:: Enthusiasm of staff
:: Sincerity of Staff service
:: Friendliness of staff
:: Courtesy of Staff service
:: Consistency of Quality among staff
:: Total service efficiency
:: Total cabin presence
:: Staff grooming & Presentation

BEST CABIN STAFF RESULTS - BY WORLD REGIONS

ASIA		EUROPE
1	Malaysia Airlines	1	Swiss International Air Lines
2	Asiana Airlines	2	Austrian
3	Thai Airways	3	Aegean Airlines

MIDDLE EAST		AUSTRALIA / NEW ZEALAND
1	Qatar Airways	1	Air New Zealand
2	Etihad Airways	2	Qantas
3	Emirates	3	Virgin Blue

NORTH AMERICA		SOUTH AMERICA
1	Virgin America	1	LAN Airlines
2	WestJet	2	TAM Airlines
3	jetBlue Airways	3	Avianca

C AMERICA / CARIBBEAN		PACIFIC
1	TACA	1	Air Tahiti Nui
2	Copa Airlines	2	Pacific Blue
3	Caribbean Airlines	3	Aircalin

CENTRAL ASIA		NORTH ASIA
1	Kingfisher Airlines	1	Asiana Airlines
2	Paramount Airways	2	China Airlines
3	SriLankan Airlines	3	ANA

S E ASIA		SOUTHERN EUROPE
1	Malaysia Airlines	1	Aegean Airlines
2	Thai Airways	2	Turkish Airlines
3	Singapore Airlines	3	Air Dolomiti

CENTRAL EUROPE		NORTHERN EUROPE
1	Swiss International Air Lines	1	Finnair
2	Austrian	2	Norwegian
3	CSA Czech Airlines	3	SAS Scandinavian


EASTERN EUROPE		AFRICA
1	Transaero Airlines	1	South African Airways
2	Malev Hungarian	2	Arik Air
3	Tarom Romanian	3	Ethiopian Airlines


WESTERN EUROPE
1	British Airways
2	Aer Arann
3	K L M

SURVEY METHODOLOGY / DETAILS

The Worlds Best Cabin Staff Survey is commissioned and conducted by Skytrax Research of London. No outside sponsorship or external influence is applied to any aspect of the Survey.

More than 95 nationalities of survey respondents are represented in the final survey results.

Out of a total 4,022,165 survey interviews for the 2008/9 Cabin Staff Survey, 192,084 responses were ineligible - due to duplicate submissions or where input was not considered bona-fide or independent).

The Worlds Best Cabin Staff Survey data was gathered using a range of input sources:

Online Customer Survey
Business Research Group Interviews
Customer Telephone Interviews
Selected Passenger Interviews

Additional research comprised back-up interviews, amongst a random, representative sample of Survey respondents. This research was to both verify survey interviews, and to gain respondent reasons for specific airline nominations.

The winners of 2009 Skytrax World Airline Awards include Aegean Airlines, Air Arabia, Air Berlin, Air New Zealand, Air Tahiti Nui, AirAsia, Asiana Airlines, Bangkok Airways, British Airways, Cathay Pacific, China Southern Airlines, Continental Airlines, CSA Czech Airlines, easyJet, Emirates, Etihad Airways, Finnair, Jet Airways, jetBlue Airways, JetStar Airways, Kingfisher Airlines, Kingfisher Red, Kulula.com, LAN Airlines, Malaysia Airlines, Porter Airlines, Qantas Airways, Qatar Airways, SilkAir, Singapore Airlines, Skymark Airlines, South African Airways, Spring Airlines, Swiss International Air Lines, TACA, Thai Airways, Transero Airlines, Turkish Airlines, Virgin America, Virgin Atlantic Airways, Volaris, Webjet, Wizz Air

Further enquiries should be directed to:

Mr Peter Miller
Marketing Director
SKYTRAX RESEARCH
E-mail: miller@airlinequality.com