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ASIANA AIRLINES WINS THE WORLD'S BEST CABIN STAFF
AWARD
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WORLD'S BEST CABIN STAFF |
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"Asiana Airlines FA's offer service that is as near to perfection as possible"
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Asiana Airlines has been named as the winner of the 2008 World's Best Cabin Staff
award, in another
closely contested survey conducted by Skytrax.
"Yet again this section of the World Airline Survey was the most closely contested, and for much of the study
period, the top 4 airlines were running almost neck and neck" said Edward Plaisted, CEO of Skytrax.
"The 2008 Awards represent another clean-sweep of top accolades by airlines across Asia, where service quality
is still prioritised as both an important and distinguishing factor of the air travel experience."
"The final winner of the Best Cabin Staff 2008 title is Asiana Airlines, and we congratulate them upon
this magnificent achievement. This is the world's largest and most respected Award to recognise Cabin Staff Service
Excellence, and is a clear sign of where passengers can expect to receive the best quality of onboard service.
Judging from the increasing performance of Asiana Airlines in this cabin staff category, they are rapidly
becoming the Best Practice against which other world airlines will benchmark standards".
Malaysia Airlines (the most frequent previous winner of this Award) was pipped into 2nd place for 2008, ahead of Singapore Airlines in 3rd.
Thai Airways (4th) maintains a Top 5 position, with Air New Zealand moving up 5 places from last year to take 5th spot in the 2008 results.
"Whilst the primary role of cabin staff is to ensure passenger safety during a flight, that is a function where we generally find
the majority of airlines perform well. Over and above that, this Cabin Staff survey is about asking customers to nominate their
favourite airline based upon the complete quality of their onboard experience. It is more than just serving meals or tending to
customer needs, since the survey assesses the all important soft-service elements of the average trip. The friendliness, enthusiasm
and sincerity of staff service are all very marked differentiators when we examine airline performance. Consistency of service
remains another critical feature, since it is this which drives future purchase and loyalty decisions amongst customers" added Plaisted.
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WORLD'S BEST CABIN STAFF 2008 |
|
Rank |
Airline |
2007 |
|
1 |
Asiana Airlines |
6 |
|
2 |
Malaysia Airlines |
1 |
|
3 |
Singapore Airlines |
2 |
|
4 |
Thai Airways |
3 |
|
5 |
Air New Zealand |
10 |
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©
Skytrax |
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Result publication allowed with
prior consent of Skytrax |
 Regional
Cabin Staff Award details
Survey respondents nominated airlines in the 2007 Best Cabin Staff
Awards, based upon a wide variety of Service Quality attributes for cabin
staff, including:
:: Assistance during boarding
:: Welcoming passengers
:: Applying safety procedures
:: Food & Beverage service efficiency
:: Answering call bell
:: Staff language skills
:: Problem solving ability
:: Discipline among staff
:: Enthusiasm of staff
:: Sincerity of Staff service
:: Friendliness of staff
:: Courtesy of Staff service
:: Consistency of Quality among staff
:: Total service efficiency
:: Total cabin presence
:: Staff grooming & Presentation
REGIONAL BEST CABIN STAFF RESULTS
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|
ASIA |
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EUROPE |
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|
1 |
Asiana Airlines |
|
|
1 |
Austrian |
|
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2 |
Malaysia Airlines |
|
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2 |
CSA Czech Airlines |
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3 |
Singapore Airlines |
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3 |
SWISS |
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MIDDLE EAST |
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AUSTRALIA
/ NEW ZEALAND |
|
|
1 |
Qatar Airways |
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1 |
Air New Zealand |
|
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2 |
Etihad Airways |
|
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2 |
Virgin Blue |
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3 |
Emirates |
|
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3 |
Qantas |
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|
|
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NORTH
AMERICA |
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SOUTH
AMERICA |
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|
1 |
Continental Airlines |
|
|
1 |
LAN |
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2 |
jetBlue Airways |
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2 |
Avianca |
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3 |
Virgin America |
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3 |
TAM |
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C
AMERICA / CARIBBEAN |
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PACIFIC |
|
|
1 |
Copa Airlines |
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1 |
Air Tahiti Nui |
|
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2 |
TACA |
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2 |
Pacific Blue |
|
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3 |
Caribbean Airlines |
|
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3 |
Aircalin |
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CENTRAL
ASIA |
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NORTH ASIA |
|
|
1 |
Kingfisher Airlines |
|
|
1 |
Asiana Airlines |
|
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2 |
Jet Airways |
|
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2 |
EVA Air |
|
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3 |
Paramount Airways |
|
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3 |
Korean Air |
|
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S E ASIA |
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SOUTHERN
EUROPE |
|
|
1 |
Malaysia Airlines |
|
|
1 |
Aegean Airlines |
|
|
2 |
Singapore
Airlines |
|
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2 |
Turkish Airlines |
|
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3 |
Thai Airways |
|
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3 |
Air One |
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CENTRAL EUROPE |
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NORTHERN EUROPE |
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|
1 |
CSA Czech Airlines |
|
|
1 |
Air Berlin |
|
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2 |
Austrian |
|
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2 |
Norwegian |
|
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3 |
SWISS |
|
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3 |
Finnair |
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EASTERN EUROPE |
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AFRICA |
|
|
1 |
Malev Hungarian |
|
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1 |
South African Airways |
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2 |
SkyEurope Airlines |
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2 |
Ethiopian Airlines |
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3 |
Wizz Air |
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3 |
Kenya Airways |
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WESTERN EUROPE |
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|
1 |
VLM Airlines |
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2 |
easyJet |
|
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|
|
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3 |
British Airways |
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SURVEY METHODOLOGY / DETAILS
The Worlds Best Cabin Staff Survey is commissioned and conducted by Skytrax Research of London.
No outside sponsorship or external influence is applied to any aspect of
the Survey.
More than 93 nationalities of survey respondents are
represented in the final survey results.
Out of a total 3,845,667 survey interviews for the 2007/8 Cabin Staff Survey,
some 229,605 responses were ineligible - either due to duplicate submissions, or where input was not
considered bona-fide or independent).
The Worlds Best Cabin Staff Survey data was gathered using a range of input sources:
:: Online Customer Survey
:: Business Research Group Interviews
:: Customer Telephone Interviews
:: Selected Passenger Interviews
Additional research comprised back-up interviews, amongst a random,
representative sample of Survey respondents. This research was to both
verify survey interviews, and to gain respondent reasons for specific
airline nominations.
Further enquiries should be directed to:
Mr Peter Miller
Marketing Director
SKYTRAX RESEARCH
E-mail:
miller@airlinequality.com
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