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SINGAPORE AIRLINES WINS 2008 AIRLINE OF THE YEAR AWARD
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2008 AIRLINE OF THE YEAR |
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"Singapore Airlines wins consecutive Airline of the Year Award"
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"For the 3rd time in 10 years, Singapore Airlines has been named World's Best Airline, winning the 2008 Airline of the Year
title in the latest World Airline Awards" said Edward Plaisted (CEO of Skytrax). "We extend our congratulations to them for
this notable achievement, coinciding with the time that Singapore Airlines was the world's first airline to fly the Airbus A380."
View Results summary &
Press Release
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AIRLINE OF THE
YEAR 2008 |
|
Rank |
Airline |
2007 |
|
1 |
Singapore Airlines |
1 |
|
2 |
Cathay Pacific |
3 |
|
3 |
Qantas |
5 |
|
4 |
Thai Airways |
2 |
|
5 |
Asiana Airlines |
12 |
|
6 |
Malaysia Airlines |
6 |
|
7 |
Qatar Airways |
4 |
|
8 |
Air New Zealand |
7 |
|
9 |
Emirates |
9 |
|
10 |
Etihad Airways |
23 |
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©
Skytrax |
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Result publication allowed with
prior consent of Skytrax |
SURVEY METHODOLOGY
The survey was operated over a 11 month period (August 2007 to June 2008), during which time air travellers
completed a wide range of survey nominations - for
the Airline of the Year title, together with regional and other award categories.
The Survey data is collated from a variety of input sources, including:
Passenger Interviews completed online & via e-mail
Business Research Group / Travel Panel Interviews
Corporate Travel Questionnaire / Interviews
Telephone Interviews
Selective Passenger Interviews
Product and Service factors ranked by customers in the survey included :
GROUND / AIRPORT
Standard
of Airline web site
Online Booking service
Online
check-in services
Airport
Ticket Counters
Waiting times at Check-in
Quality of Check-in service
Self Check-in options
Boarding Procedures
Friendliness of Ground staff
Efficiency of Ground Staff
Transfer services
Arrival services
Baggage Delivery
Handling Delays
ONBOARD : PRODUCT
Cabin Seat comfort
Cabin Cleanliness
Toilet Cleanliness
Cabin Lighting / Ambience
Cabin Temperatures
Cabin Comfort amenities
Reading Materials
Airline magazine
Inflight Entertainment standards
Audio / Movie programming
AVOD options
Quality of Meals
Quantity of Food served
Meal Choices
Selection of Drinks / Pay bar formats
ONBOARD
: STAFF SERVICE
Assistance thru Boarding
Friendliness of Staff
Service Attentiveness / Efficiency
Consistency of Service across different flights
Staff Language skills
Meal service efficiency
Availability thru Flight / Cabin presence
PA announcements
Problem solving Skills
General Staff Attitudes
Staff Grooming
Further enquiries should be directed to:
Mr Peter Miller
Marketing Director
SKYTRAX RESEARCH
E-mail:
miller@airlinequality.com
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