Emirates wins the 2007 Best Airline Inflight Entertainment Award, with Singapore Airlines in 2nd place.

		Emirates entertaining passengers as airline wins 2007 Best Inflight Entertainment Award
	"Global survey ..... multi-national interviews ..... Global awards"

"Emirates seem to have their name carved firmly onto this Best Inflight Entertainment Award" said Edward Plaisted of Skytrax, "and we congratulate them for their repeated success in this 2007 Survey result".

"The importance of good inflight entertainment to a typical customer's trip enjoyment continues to rise in importance, and the intense competition between airlines and equipment suppliers is a great testament to those airlines we see ranked in the top Award positions for 2007" said Plaisted.

"This year we have seen the closest final result between 1st and 2nd position, pitting Emirates ICE onboard entertainment against Singapore Airlines Krisworld, and already we look forward to seeing the results for next year!. Whilst it is customers in First or Business class that can benefit from the largest or widest PTV screens on the latest IFE systems, we must highlight that the substantial majority of our survey respondents are basing their nominations on standards in Economy class" added Plaisted.

"On a long flight, it is the Economy class customer who is the most demanding and also the most appreciative of being offered the best standards of audio and video entertainment. When we look at the top 5 places in these 2007 Awards, it is worth noting these airlines are also offering some of the most consistent IFE equipment standards - of great importance to the customer."

Reacting to Emirates continued success in winning the world's Best Airline Inflight Entertainment Award, Mike Simon, Emirates Divisional SVP Corporate Communications, said "This is indeed a proud moment for us at Emirates - topping one of the most fiercely-contested of all categories three times in a row. It validates our insistence on inflight innovation and investments to ensure our passengers can relax with an incredible choice of entertainment, communicate with their businesses and loved ones, and have a thoroughly engaging time while flying Emirates. It's also a happy coincidence that the award comes on the heels of unveiling our new ice Digital Widescreen system."


  

Survey respondents nominated airlines in the 2007 Best Inflight Entertainment Awards, based upon the Quality attributes for the different factors listed below:

  Best Total quality of Inflight Entertainment
  Best selection of movies - (incl language choices)
  Best selection of "short / magazine" video programmes
  Best selection of Audio programming
  Best selection of Games and other interactive options
  Reliability of AVOD programming
  Ease of usage for AVOD programme systems
  Quality of headset / sound quality

The Airline Inflight Entertainment Survey is commissioned and conducted by Skytrax Research of London. No outside sponsorship or external influence is applied to any aspect of the Survey - making it the most respected Passenger Survey of it's type in the world.

More than 90 different nationalities of survey respondents are represented in the final survey results.

Out of a total 1,615,365 survey interviews for this 2007 Inflight Entertainment Survey, 9,245 responses were ineligible - either due to duplicate submissions, or where input was not considered bona-fide or independent).


The 2007 Airline Inflight Entertainment Survey data was gathered using a range of input sources:

  Online Customer Survey
  Business Research Group Interviews
  Customer Telephone Interviews
  Selected Passenger Interviews



Additional research comprised back-up interviews, amongst a random, representative sample of Survey respondents. This research was to both verify survey interviews, and to gain respondent reasons for specific airline nominations.

London - July 2007

Further enquiries should be directed to:

Mr Peter Miller
Marketing Director
SKYTRAX RESEARCH
E-mail: miller@airlinequality.com