View the full List of 2010 World Airline Awards results
Malaysia Airlines wins Staff Service Excellence for Asia and World's Best Economy Class awards.
Staff Service Excellence : Asia
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Malaysia Airlines won 2 awards, the "Staff Service Excellence for Asia" and
"World's Best Economy Class" at the 2010 World Airline Awards in Hamburg.
The event saw more than 40 airlines from around the world receiving their awards from Skytrax, the
organizer of the awards.
The winners were selected by some 18 million air travellers from 100
different nationalities in a 10 month survey, between July 2009 and April 2010.
Skytrax Chairman, Mr Edward Plaisted said, "The "Staff Service Excellence Award for Asia" is an
excellent award for Malaysia Airlines. This replaces the Cabin Staff category awards of earlier
years, and represents a much wider achievement. The Service Excellence Award recognizes airlines
that deliver the highest standards of staff service not only onboard the flight, but also at the
home base airport. Malaysia Airlines also won the "World's Best Economy Class" award, reflecting the quality of
product and service delivered to customers. The World Airline Awards are known as 'The Passenger's
Choice', underlining the fact that Malaysia Airlines are clearly satisfying the hardest critics -
Malaysia Airlines Managing Director/ CEO, Tengku Dato' Azmil Zahruddin said, "I
am proud of the MAS team's outstanding performance. They have demonstrated the best of Malaysian
hospitality by being natural, spontaneous, determined and willing to our guests.
"Throughout the years, we have worked hard to improve our service delivery as part of our airline-
wide initiative to enhance customer experience. I am delighted that our efforts have been recognized
by our customers. We will continuously build on our culture of putting our guests first. This will
complement our fleet replacement programme which will allow customers to enjoy the latest aircraft
which will be delivered beginning October this year."
The World Airline Awards were established 1999 by Skytrax, the specialist research advisor to the
air transport industry. The awards are based on the annual World Airline Survey. The 2009/2010
Survey included over 200 airlines, from the largest international airlines to domestic carriers,
throughout the world.
The survey measures over 38 different items of customer satisfaction for each airline's product and
service standards. Assessing the typical customer experience across airport and onboard environments
- from check-in to boarding, while onboard, the customers rate seat comfort, cabin cleanliness, food
and beverages, inflight entertainment and many aspects of staff service.
SKYTRAX 2010 WORLD AIRLINE AWARDS - the Passengers Choice Awards
Over 40 airlines from around the world assembled at the World Airline Awards in Hamburg to receive their accolades. The award winners are selected by the airline industry's most important audience
- it's customers.
More than 17.9 million air travellers from over 100 different nationalities took
part in the 10 month survey, July 2009 to April 2010. The awards are respected
and recognised around the world for being the only truly global, independent
passenger survey of airline standards. The World Airline Awards were established
in 1999, and are known across the globe as the Passengers Choice awards. The 2009/2010 Survey included over 200 airlines, from largest international airlines to domestic carriers.